Art of the Matter: How The Yoda Innovation Seeks To Fight Film Piracy.
Anas Balarabe Yazid is an Academic and entrepreneur concerned with finding solutions to the problems of his community. He lives in Kano, the centre of Kannywood, the Hausa-themed film industry that is second to the Nollywood. Sales revenue from films is heavily diminished by piracy, which offers cheaper, bootlegged versions of the original films to the public. This shrinks investors’ returns on investment, voiding sales projections and boosting the pirates’ pockets. Certis , Mr. Yazid’s company has launched YodaCine , a new technological innovation to solve this age long problem of piracy. The Yoda innovation has already brought Mr. Yazid recognition from the British Council and the Massachusetts Institute of Technology (MIT) for its use in promoting schooling by providing access to books by pupils and students. Anas Yazid speaking at the launch of YodaCine last week in Kano Collaborating with Motion Picture Production Ltd, Certis created the Kannywood Box Off